My friend is wearing a similar dress to me, does it matter?

You should always aim to get a formal dress that YOU feel confident in - if it happens to be similar to what your friend feels confident in - twin! Remember: there are only so many colours and styles of dresses so double-ups of similar styles are somewhat inevitable.  In saying that, we always try to get fresh stock and designs and avoid re-ordering styles once we have sold-out to limit similar styles on formal day.